The 7 Best Lingerie Sales and New Collections, Just in Time for Valentine’s Day

Valentine’s Day is always the perfect opportunity to treat yourself to some new lingerie. And if you're newly-engaged and planning a wedding or honeymoon travel, it's a great time to stock up for all the events to come. The weeks leading up to the holiday are prime for refreshing your top drawer with both practical and sexy styles, as many brands drop collections and offer discounts on their bestsellers. 

Whether you're looking for some pink, lacy designs or something a little more provocative, we’ve rounded up the best Valentine’s Day lingerie collections and sales.

Bare Necessities

Featuring a multitude of major brands, Bare Necessities is your one stop shop for all things lingerie. From January 20-30, national bra brands like Warners, Bali and Maidenform will feature deals starting as low as $20. Fom January 31 to February 14, they'll also have a top drawer sale on brands like Wacoal, Elomi, Panache, Freya, and Fantasie.

Our picks: Dreamgirl Heart Mesh & Lace Bustier Set & Oh La La Cheri Logan Teddy

Pepper

Pepper is all about celebrating small curves and ensuring that people with AA, A, and B cups can find a bra that actually fits correctly. With delicate, lacy designs in blush tones, the brand's Self Love Edit is perfect for the holiday. Score free two-day shipping when you spend $140 with code VDAY23. 

Our picks: The Lace Triangle Bra & Smooth Lace Bikini in Rogue

Savage x Fenty

No matter what your definition of sexy is, Savage x Fenty will have you covered with its new Valentine’s Day collection. The assortment ranges from comfy red satin pajamas for men to bold picks like a crotchless lace catsuit. Bonus: if it's your first time signing up for the brand’s VIP subscription, you can get up to 60 percent off your order.

Our picks: Velvet Vixen Corset & Rebel Cherub Satin Sleep Top

Adore Me

Adore Me’s Valentine’s Day collection is the perfect balance of sweet and sexy. Adorn yourself in tiny hearts with the Bettie Contour set or tie yourself up in red ribbon with the cheeky Gynger style. Even better, many of the brand's already affordable styles are on sale. From February 1-10, Adore Me will be running a Valentine's Day sale with up to 60% off sitewide for first-time customers joining the VIP membership. In addition, select products will be up to 70% off.

Our picks: Cheyenne Babydoll & Aurora Unlined Corset

Bluebella

If you like intricate lingerie, you’ll love Bluebella’s Valentine’s Day collection. Inspired by the illusion of nudity, the styles feature strappy, figure-enhancing designs that are as pretty as they are provocative. From January 9-February 4th, get 50 percent off the Estella Blindfold and Ties if you spend over $125. And from February 6-7th, get free express delivery on orders over $245.

Our picks: Aurora Open Bra & Thong

MeUndies

If you prefer cheeky prints over cutouts, this fun brand is for you. The Valentine's Day collection from MeUndies gives an upgrade to favorite basics like cotton bralettes and pajamas with cute hearts and cherries. The best part? You can buy matching boxers or pajamas for your partner so you'll match.

Our picks: Men's Shortsleeve Modal PJ Set & Women's Shortsleeve Modal PJ Set

Playboy

Playboy launched its first lingerie collection this past year and it's filled with Valentine's-friendly styles. The designs feel fresh and fun—think mesh sets with a mini logo print and lace sets with flirty matching gloves. Not only is this hot pink bodysuit such a vibe for Valentine’s Day, but you can wear it all year long as a nod to Barbiecore.  

Our picks: Velour Bodysuit & The Icon Gloves

Why Trust Brides

Emily Cieslak is an Assistant Commerce Editor and writes about all things beauty and style. Prior to writing for Brides, she worked as a fashion buyer where she managed the lingerie category for a major online retailer.  For this article, she researched new lingerie collections and upcoming sales for Valentine’s Day.