The 19 Best Places to Buy Engagement Rings Online

James Allen

View on Jamesallen.com

For an impressive collection of conflict-free and lab-grown diamond engagement rings, Look no further than James Allen. Founded in 2006, the brand's mission is to offer brides the highest quality diamonds at the best price. What's more, the company understands that buying an engagement ring online can be an overwhelming process, so it created an online tool called the Ring Studio. This feature aims to streamline the customization process and allows you to design a custom engagement ring that not only celebrates your style but also fits your budget.

Choose from a wide range of diamond (and other gemstone) shapes, settings, metals, and shank styles to create an engagement ring that feels uniquely you. Still trying to figure out where to start? Don't stress! James Allen also offers an inspiration gallery of other customers' engagement rings as a helpful jumping-off point.

Special Services

One of James Allen's most helpful online tools is its 360-degree Diamond Display Technology. With this tool, you can view over 200,000 conflict-free diamonds in highly magnified 360-degree HD to give you a clearer picture of an engagement ring. This video technology, combined with 24/7 customer service, aims to help you make a more informed and confident decision. Plus, it's incredibly easy (and fun!) to use.

Shipping & Returns Policies

James Allen provides fast, free shipping on all order destinations, regardless of the order amount. If you're not completely satisfied with your engagement ring or need to resize it, the brand offers a 30-day money-back guarantee, as well as a one-time free ring resizing within the first year of purchase. The original laboratory grading report must accompany loose diamonds, or you’ll be charged a fee to replace the certificate. 

Etsy Engagement Rings

View on Etsy

If there's one place guaranteed to yield a wide assortment of unique and alternative engagement rings, it's Etsy. With an entire site section dedicated to weddings and engagement rings, you'll surely find a design that catches your eye and stays within budget. From romantic morganite rings to classic oval solitaire styles, you can browse endless options from trusted artists and vendors. We also love Etsy as a resource for high-quality antique and vintage rings that are rich in history.

Shipping & Returns Policies

Since each seller has its own set of shop policies, make sure to check the payment plan options, estimated delivery date, and return policy, as these details will vary from shop to shop.

Ritani

View on Ritani

With an impressive selection of price-sensitive styles, Ritani proves that a beautifully crafted engagement ring doesn't have to break the bank. If you need help figuring out where to start, Ritani makes it incredibly easy to discover its designs by breaking down offerings by setting. Choose from striking solitaires, double-stone "Toi et Moi" styles, vintage-inspired stunners, and rings flocked with delicate side stones. Once you've landed on a setting you love, you can filter by price, center stone shape, metal, side stone, and even delivery date if you're in a time crunch.

Special Services

If you'd instead prefer to design your own ring, Ritani has got you covered there, too. Start by choosing a loose stone (an ethically sourced mined diamond or a lab-grown one), or begin with the setting and go from there. Ritani also offers a unique budget tool where your dream ring can be built by answering questions based on your price point, the cut, and the type of diamond. Once you narrow down what aspects you're looking for and click "Show me my ring," the site will generate a customized ring recommendation for you.

Shipping & Returns Policies

Ritani offers discreet packaging to keep your proposal a surprise, as well as a 30-day return policy for all items except for custom rings. If you find yourself in a position where you need to return a custom ring, Ritani also offers a diamond buyback program.

Brilliant Earth

View on Brilliant Earth

For those looking for more sustainable jewelry, Brilliant Earth is the place to shop for your engagement ring. The brand established its own higher standards, Beyond Conflict Free, and only accepts diamonds from specific mine operations and countries that follow internationally recognized labor, trade, and environmental standards. In addition to using recycled gemstones, many of the brand's jewelry pieces are made from recycled precious metals. Brilliant Earth also uses eco-conscious packaging and partners with Carbonfund.org to offset its carbon emissions by contributing to tropical rainforest conservation in Brazil.

In terms of style, you'll find a wide variety of engagement and wedding rings to suit your taste. The site makes it easy to shop by type of metal, diamond shape, and design. Brilliant Earth offers both natural and lab-grown diamonds, as well as other stones like moissanite and emerald.

Special Services

Brilliant Earth has taken ring shopping into the 21st century by offering digital-forward features like a virtual try-on service and one-on-one video consultations. If you use your smartphone to shop the site, you can upload a photo of your hand to match various ring styles in the collection. It's possible to completely customize your ring—from the band design to the diamond shape and carat. You can even virtually stack it with other rings and then save and share the final version. Another perk is the brand's complimentary 45-minute online consultation with one of its jewelry experts—they'll go over everything you need to know when selecting and styling your ring.

Shipping & Returns Policies

Brilliant Earth offers free shipping and returns within 30 days of purchase. Better yet, it provides an easy FedEx return label, so you have one less thing to worry about.

Zales

View on Zales.com

Zales has been known as "the diamond store" since 1924, and for a good reason—the retailer carries an impressive selection of engagement rings and wedding bands to suit any taste. Plus, there are many stunning options for anyone shopping on a budget. Thanks to popular wedding and engagement collections from partners including Vera Wang and Disney, customers can shop for everything from classic styles to trendy stacking suites and bold bands. For those craving lots of glitz and glamour, there's an array of dramatic and ultra-fancy rings, too.

Zales uses ethically sourced metals and stones and lab-created diamonds and gemstones. Plus, customers also have the option to shop pre-set ring styles or create a custom design (your imagination is the limit!).

Special Services

Offering high-touch customer service, Zales provides an online Engagement Ring Education guide featuring the different settings. It also includes information about the "five Cs"—in addition to cut, carat, color, and clarity, Zales also includes "care" as one of the most important factors to consider. Moreover, the fine jewelry retailer has financing options and a 24/7 online concierge service, so customers can ask additional questions before buying the ring of their dreams. 

Shipping & Returns Policies

You can either have your engagement ring shipped to a local Zales store, which takes about three business days, or straight to your door, which usually takes up to two business days. Returns and exchanges in good condition are permitted within 60 days from the purchase date, and online purchases can be returned to any Zales location or by mail. Keep in mind that it might take up to 30 days to process any refunds.

Jared

View on Jared.com

With over 274 stores in 41 states, you've probably spotted a Jared store at one of your favorite shopping destinations. You may not know that Jared has created an online shopping experience that is as easy as stepping into one of its stores.

With endless offerings from its impressive roster of notable designers, such as Vera Wang, Neil Lane, Tacori, and De Beers Forevermark, Jared truly has an engagement ring style for everyone. Choose from vintage-inspired marquise rings, three-stone rings set in rose gold, oval-cut diamonds traced with pavé halos, and more. If you don't see the right style or know precisely what you want, Jared offers the ability to custom-make your engagement ring online with options to choose your diamond shape and weight right down to the setting and engraving.

Special Services

Since shopping for an engagement ring may not be as straightforward as you think, Jared has online experts on hand who offer virtual appointments to answer any and all questions and walk you through the process.

Shipping & Returns Policies

For in-stock items that aren't customized, you can pick up your order at your local Jared location within two business days at no additional charge. For delivery straight to your door, choose UPS ground shipping, or expedite your shipment by choosing next-day delivery.

Plum Diamonds

View on Plumdiamonds.com

Plum Diamonds offers an assortment of lab-grown diamond rings in classic cuts and styles. We love that the rings feature an array of recycled metals and the website allows you to easily break down your choice by band, metal color, and engraving options. Widths are also customizable, so you can be sure the ring will be a perfect fit. All rings are finished by hand and the company takes pride in its sourcing and craftsmanship ethics.

Special Services

Plum Diamonds notes that it welcomes questions and collaboration, offering a contact page where you can reap the benefits of working directly with the jeweler. It also offers free lifetime sizing and care for its rings. As for the brand's commitment to ethical sourcing, it notes that its business practices are regularly audited by the Responsible Jewellery Council and it's a member of the Green Wedding Alliance.

Shipping & Returns Policies

Since rings are made to order, you can expect 15 days to pass before your order ships. Ready-to-ship rings and stud earrings, however, ship in three to five days. Overnight shipping via FedEx is free and standard on all orders to the lower 48 states. Customers outside of the contiguous United States should contact the brand to learn their shipping options.

Non-custom jewelry can be returned within 30 days of purchase, but be sure to hang on to all of the included paperwork and packaging to avoid incurring a $75 restocking fee. Engraving is nonrefundable, and there is a $100 restocking fee to return engraved jewelry. Ready-to-ship rings incur a 10 percent restocking fee when returned. Otherwise, return shipping is free. And if your ring doesn't fit, Plum Diamonds will resize it for free.

Kay Jewelers

View on Kay.com

We all know the jingle "Every kiss begins with Kay." The jewelry retailer prides itself on connecting with customers and understanding their needs—Kay knows that buying an engagement ring is a significant milestone, and the company’s goal is to make the engagement ring-buying process one of the most memorable moments in a person’s life. The site makes the process as easy and relaxing as possible while offering a beautiful assortment of rings, including romantic bridal sets, vintage-inspired designs, and engravable styles. 

With popular engagement ring collections, like Neil Lane Bridal from fine jewelry designer Neil Lane, Adrianna Papell, and The Leo Diamond, Kay’s assortment of engagement rings, wedding bands, and promise rings is vast. Think dazzling diamonds with Hollywood glamour, intricate designs that elegantly incorporate trends, and unique cuts that emphasize the sparkle and light of a stone. Kay’s metals and stones are ethically sourced, and various lab-created diamonds and gemstones are offered. Kay also caters to various price points, with diamond rings available for under $100 to over $10,000.

Special Services

If you’re into the idea of a one-of-a-kind engagement ring, Kay offers a customization process where customers can dream up their perfect design in-store or online. For additional guidance, the retailer provides customers with a library of helpful jewelry education content, including an online ring sizing guide. Plus, there is a 24/7 online concierge for any questions. 

Shipping & Returns Policies

Kay offers safe shipping. For security, merchandise orders over $1,000 will only be shipped to the billing address for the payment method you've chosen to use. Choose from ground, overnight, or Saturday shipping options, allowing additional time for personalized orders. Kay is now offering free returns by mail for online purchases. You may return your ring via mail or at any Kay location within 30 days of receiving your order or exchange your order within 60 days of the purchase date.

Gemist

View on Gemist.co

The direct-to-consumer model is becoming more popular when it comes to buying an engagement ring. Gemist is the first digital platform (with an app and website) that lets users custom-design rings and try them on at home before buying them. Think of it as the Warby Parker of jewelry—less in-store stress and more at-home comfort. 

Whether you’re shopping for a diamond engagement ring, a stackable wedding band, or a gemstone ring, Gemist has set out to streamline the process, and at an accessible price point, too. First, customers can get inspiration by scrolling through collections ranging from classic to ultra-contemporary. Think traditional diamonds, rose-gold settings, gemstones from sapphires to emeralds, and styles meant for stacking. Then, customers can design their ring and customize various elements of it, including the metal color, setting, and cut of the stone.

Special Services

Gemist offers up to three identical faux “stand-in” ring options to try on at home before committing to the real thing, which customers can hold on to for up to two weeks (a prepaid label is included for easy return!). If you’re so inclined, you can purchase a stand-in ring for activities like travel and sports where you might not want to wear the real thing. Once you’ve decided on your perfect ring, the final design is made with ethically sourced stones, hand-set in Los Angeles, and shipped in three to four weeks. 

If you feel like you want more guidance from an expert, Gemist’s On the Hunt program offers customers a 15- to 30-minute consultation with a stylist so you can discuss ideas and design options. Gemist has launched a line of earrings from studs to hoops and huggies to complement the ring of your dreams.

Shipping & Returns Policies

Genuine rings will ship approximately three to four weeks after the order is placed, and a signature will be required upon delivery. Everyday rings can be returned within 14 days of purchase, but fully custom engagement rings cannot be returned.

KatKim

View on Katkimfinejewelry.com

KatKim offers an utterly striking assortment of super-modern takes on classic diamond engagement rings. With its signature clean lines and unexpected silhouettes, the brand perfectly balances tradition with contemporary style while prioritizing sustainability throughout the design and development of every piece. From core collection engagement rings (the Marquise Crescendo Ring, Duét Pear Ring, floating rings, and split duet bands are all popular styles among modern brides) to bespoke designs, every KatKim piece is handmade in Los Angeles by artisans that the label is dedicated to supporting in the local community. Every diamond used in a KatKim piece is conflict-free and adheres to The Kimberley Process, while settings are made with recycled gold whenever possible.

Special Services

While KatKim’s line of engagement rings already stands out and has a custom feel, the brand offers bespoke services to customers seeking a truly exceptional design. From personalized takes on some of the brand’s popular design details like floating stones and two-stone duet settings to entirely one-of-a-kind creations featuring uniquely cut stones and innovative settings, every bespoke ring is unique.

Shipping & Returns Policies

Since all items are custom and handmade, expect it to take two to four weeks for your engagement ring to ship. Unfortunately, custom rings cannot be returned. If you wish to make an exchange for store credit, you must return all jewelry within seven days of the delivery confirmation date.

Mociun

View on Mociun.com

For a nontraditional engagement ring, look to the Brooklyn-based jewelry brand Mociun for distinctive designs that truly stand out. Founded by California native Caitlin Mociun, the brand uses rare and unusual diamonds and gemstones in its engagement ring designs. It works one-on-one with clients to create exceptional, one-of-a-kind pieces. 

With a simple aesthetic that always reads unexpected and elegant, Mociun’s engagement ring designs are handmade in New York and range from clean and geometric looks to maximalist cluster settings with playful uses of color and spacing. As the company’s only designer, Mociun hand-selects all the materials, sketches each design, and works closely with her production team and New York City-based jewelers to bring every piece to life.

With a selective inventory of unique gemstones, Mociun engagement rings often feature rare-cut diamonds such as an asymmetrical hexagon diamond, a step-cut kite-shaped diamond, a rhomboid step-cut yellow diamond, and an octagonal old mine-cut diamond. Plus, innovative settings to make more classic cuts like ovals, round cuts, cushions, and emerald cuts appear as unique as ever. 

Special Services

Mociun welcomes ideas and questions from customers, too. So, if you’ve been dreaming up a custom engagement ring, you can fill out a Custom Jewelry Inquiry Form to send in inspiration, design preferences, stone and metal ideas, your timeline, and budget details. From there, the team will reach out to schedule an appointment to discuss your project in person at the brand’s Brooklyn showroom or by phone, email, or video chat. After reviewing your ideas and collaborating with Mociun on the final bespoke design, you can start the gem and metal selection process. Once final material selections have been made, the production of your ring will take approximately six to eight weeks, with a complete project timeline averaging between eight and 10 weeks.

Mociun also carries a selection of antique and vintage rings and offers an in-depth gem guide that details everything from the brand’s ethical approach to design to information on various gemstones and cuts and the differences between newly mined and antique diamonds.

Shipping & Returns Policies

Mociun jewelry is made to order; production takes approximately two to three weeks. For all domestic orders, expect delivery within five business days if you choose ground shipping. You can also pick up your ring at Mociun's store in Brooklyn. All customized or resized rings are final sale and cannot be returned. All eligible purchases can be exchanged for store credit within 14 days of delivery.

Kataoka

View on Kataoka-jewelry.com

If you're a fan of Emma Stone, then you may know that her luminescent pearl engagement ring comes from fine jewelry brand Kataoka. Known for his exquisite and delicate jewelry, Yoshinobu Kataoka prides himself on creating wearable works of art. Kataoka's pieces are for the bride looking for an engagement ring with an heirloom vibe. Browse beautifully handcrafted rings with unique pairings like pearls between gorgeous green emeralds and striking amethysts, or go bold with a smokey blue sapphire ring dotted with sparkling diamonds.

Since many of Kataoka's rings are delicate in design, they make excellent stacking rings. Pair your engagement ring with a thin matching ring, or opt for one of Kataoka's colorful creations in aquamarine or tourmaline to set your stack apart from the rest.

Shipping & Returns Policies

Since every piece of Kataoka's jewelry is handmade, it takes about four weeks for an order to be completed but in special cases, the brand is more than happy to prioritize shipping.

Doyle & Doyle

View on Doyledoyle.com

If you’re looking for an antique or vintage engagement ring, Doyle & Doyle offers a hand-selected collection of spectacular options. Based in New York City, the company was founded in 1998 by sisters Elizabeth Doyle and Irene Pamela Doyle, who have worked to curate an impressive collection of rare and unique vintage gems that mix edgy elegance with glamour and beauty. The curated selection includes rings from various periods, including classic mid-century diamond solitaires, romantic Victorian cluster rings, and timeless Art Deco designs. The brand even carries vintage rings from famous jewelers like Tiffany & Co. and seeks out rings slightly off the beaten path, including fancy colored and shaped diamonds, rare gemstones, and unique designs. 

Doyle & Doyle also has an in-house contemporary line of jewelry called Heirloom by Doyle & Doyle with engagement rings designed by Elizabeth Doyle and created locally in New York. Pieces feature antique and vintage diamonds set in modern and antique-inspired settings—the best of both worlds if you prefer a new ring but want a more unique and sustainable diamond.

Whether you want a solitaire stone, three-stone design, or multi-stone ring, Doyle & Doyle delivers on distinctive style and a no-pressure approach to shopping for an engagement ring. The company prides itself on gently guiding customers without pressuring them to purchase. From popular vintage cuts like Asscher, Old European, and round brilliant to colored stones like orange-brown diamonds, yellow diamonds, and pink sapphires, as well as unique cuts and settings, Doyle & Doyle’s curations of engagement rings are nothing short of standout.

Special Services

Doyle & Doyle can also work with customers who want a family diamond re-designed. Or, it can help source a diamond or gemstone to customers' specifications and then set it in one of its vintage mountings, a Heirloom by Doyle & Doyle mounting, or a custom design.

Shipping & Returns Policies

Doyle & Doyle will ship your ring fully insured through FedEx. It also offers free two-day delivery or next-day shipping for $75. For online purchases under $2,500, you have seven days from the delivery date to return your item; for purchases over $2,500, you have 14 days to complete your return.

De Beers Forevermark

View on Forevermark.com

Integrity is at the crux of De Beers Forevermark, a diamond brand with over 130 years of diamond expertise and a network of approximately 450 trusted independent jewelers throughout the U.S. Each of the brand's diamonds undergoes a rigorous 17-step selection process to meet the company's exceptional standards. Every diamond is natural, responsibly sourced, conflict-free, hand-selected, untreated, and cut and polished by master artisans.

These meticulous standards mean less than 1 percent of the world's natural diamonds can be inscribed as De Beers Forevermark. Moreover, the company strives to create opportunities for women worldwide (including providing access to education, healthcare, professional training, and enterprise development programs). It is dedicated to protecting the natural world (with a focus on landscapes and ecosystems throughout the diamond-producing regions of Southern Africa and Canada, De Beers Group conserves six acres of nature for every acre of land used for mining). 

Special Services

The company's selection of engagement rings and wedding and commitment bands is vast and ideal for those with classic-with-a-twist taste. Whether you choose a ring from the Engagement & Commitment Collection or opt for the Design Your Own Ring service, every design is both timeless and unique. Think solitaire, halo, three-stone designs, accents, and details like side stones, bezel settings, and split bands. If you want to dig deeper into diamonds before buying, De Beers Forevermark offers a range of guides, including the ins and outs of diamond quality, sizing, and care.

Shipping & Returns Policies

Depending on the size and style of the piece, you can expect to receive your ring within five to 20 days. However, some pieces may take longer since every piece of De Beers Forevermark's diamond jewelry is handcrafted. The brand accepts returns within 30 days of the purchase date but doesn't accept exchanges.

Frank Darling

View on Frankdarling.com

Frank Darling aims to bring its customers high-quality engagement rings at reasonable prices. The brand offers a range of styles and settings and is committed to offering ethically sourced natural diamonds and lab-grown diamonds. Frank Darling also uses recycled diamonds and 18K gold in its rings, making it ideal for the eco-conscious consumer. You'll find a wide range of styles here, from the modern-looking Plunge Hidden Halo to the vintage-inspired Breezy Pears Oval.

Special Services

Frank Darling makes it easy to shop for your perfect ring on the Engagement section of its website. Select a diamond or setting and build a ring from there. The company also offers a quiz to help you select your dream ring. If you're still undecided, use the try-at-home service to try on three replica rings you can then ship back with a prepaid label.

Shipping & Returns Policies

Shipping times vary by purchase amount. Orders over $2,000 ship via next-day air, while orders under that threshold ship via two-day air. All orders require a signature to be delivered. Try-at-home orders arrive in three to five days,

Frank Darling offers a full refund on returns within 30 days from the date the order ships or 60 days from the first payment, Return shipping is included.

Sarah O. Jewelry

View on Sarahojewelry.com

If you're looking for heirloom-quality jewelry, including a sparkler of a diamond ring, you're sure to find it from Sarah O. Jewelry. Shop by style, shape, or collection to make finding that forever ring an easier process. The brand describes itself as "casual couture," with rings that reflect trends and individuality. We love the expansive selection that reflects a range of styles and tastes.

Special Services

Sarah O. Jewelry offers both ready-to-ship and made-to-order rings. There is also the option to collaborate on a custom-designed piece, and the consultation is free. Sarah O. Jewelry frequently holds pop-up events in many cities, and financing for its jewelry is available through Affirm.

Shipping & Returns Policies

As with many jewelers, all deliveries require a signature. Domestic orders ship via two-day or next-day air and cost $15. Customers pay for return shipping, and returns are permitted within 10 days of receiving an item. However, made-to-order and custom jewelry pieces are final sale.